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Terms & Conditions

Effective: 17 July 2025

These Terms and Conditions (“Terms”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and Preferences AI Limited (“Preferences AI,” “Company,” “we,” “us,” or “our”). By accessing or using the Preferences AI website, application programming interfaces (APIs), or any related services (collectively, the “Services”), you acknowledge that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and any supplemental policies referenced herein. If you do not agree, do not access or use the Services.

1. Eligibility and Account Responsibilities

1.1 Minimum Age

You must be at least 18 years old—or the age of digital consent in your jurisdiction, whichever is higher—to use the Services.

1.2 Accurate Information

You agree to provide truthful, current, and complete information when creating an account and to update it promptly if changes occur.

1.3 Account Security

You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. Notify us immediately of any unauthorized use.

2. Data Collection and Processing

2.1 Categories of Data We Collect

We collect:

  • Identification data (name, email, phone)
  • Demographic data (age range, country)
  • Device data (IP address, browser type, OS)
  • Interaction data (site usage, clicks, scrolls)
  • Content you submit (survey responses, feedback)
  • Financial data for paid features (payment tokens, not full card numbers)

2.2 Legal Bases for Processing

We process personal data based on:

  • Consent when you opt in to marketing or optional analytics.
  • Contractual necessity to deliver the Services you request.
  • Legitimate interests to secure, maintain, and improve our Services, balanced against your privacy rights.
  • Compliance with legal obligations, such as anti-money-laundering rules for paid subscriptions.

2.3 Purpose Limitation

Data are used solely to:

  1. Provide and personalize Services;
  2. Conduct analytics and product research;
  3. Prevent fraud, spam, and abuse;
  4. Comply with applicable law and enforce these Terms.

We do not sell personal data to third parties.

2.4 Data Retention

Personal data are retained only as long as necessary for the purposes above, then deleted or anonymized. Standard retention periods are:

  • Account data: life of account + 12 months;
  • Transaction records: 7 years for statutory audit;
  • Survey logs: 24 months;
  • Back-ups: overwritten on a 35-day rolling cycle.

3. User Consent and Controls

  • You may withdraw consent for marketing at any time via account settings or the “unsubscribe” link in emails.
  • You can access, correct, delete, or port your data through the self-service dashboard or through our contact form.
  • California and other U.S. state residents may opt out of profiling or targeted advertising through “Do Not Sell or Share My Data” controls in your privacy center.

4. Cookies and Similar Technologies

We use essential cookies to operate the site and analytics cookies with your consent. A cookie banner appears on first visit, allowing you to manage preferences. For more details, see our Cookie Policy.

5. Third-Party Sharing and Sub-processors

We share personal data only with:

  • Cloud infrastructure and analytics providers bound by confidentiality and data-processing agreements;
  • Payment processors for secure transaction handling;
  • Professional advisors (legal, accounting) under duty of confidentiality;
  • Regulators or law enforcement when required by law.

International transfers rely on Standard Contractual Clauses and supplementary measures, consistent with GDPR Articles 46–49.

6. Acceptable Use

You agree not to:

  1. Violate any law, regulation, or third-party right;
  2. Probe, scan, or test the vulnerability of the Services;
  3. Upload malicious code or engage in automated scraping without written permission;
  4. Misrepresent your affiliation with any person or entity;
  5. Interfere with or disrupt the integrity or performance of the Services.

7. Proprietary Rights

All content, trademarks, and software underlying the Services are owned by Preferences AI or its licensors and protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable license to access and use the Services for lawful purposes.

8. Feedback

Any feedback or suggestions you provide may be used by us without restriction or compensation to you.

9. Suspension and Termination

We may suspend or terminate access immediately if you breach these Terms or if required for security, legal, or operational reasons. Upon termination, your license ends and Sections 2, 5, 7, 10, 11, and 12 survive.

10. Disclaimers

The Services are provided “as is” and “as available.” We disclaim all warranties—express, implied, or statutory—including merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation to the maximum extent allowed by law.

11. Limitation of Liability

To the fullest extent permitted by law, Preferences AI and its affiliates shall not be liable for:

  • Indirect, incidental, punitive, or consequential damages;
  • Loss of data, profits, or goodwill;
  • Aggregate damages exceeding the greater of (a) USD 100 or (b) the amounts you paid to us in the preceding 12 months.

Some jurisdictions do not allow certain limitations, so portions may not apply to you.

12. Indemnification

You agree to defend, indemnify, and hold harmless Preferences AI, its affiliates, officers, and employees from any claims, damages, or expenses arising out of your use of the Services or violation of these Terms.

13. Changes to Terms

We may modify these Terms with at least 30 days’ notice via email or prominent site banner. Continued use after changes become effective constitutes acceptance. Material changes relating to data processing will prompt renewed consent where required by law.

14. Governing Law and Dispute Resolution

These Terms are governed by the laws of Hong Kong, without regard to conflict-of-law principles. Any dispute shall be resolved exclusively in the courts of Hong Kong, except where mandatory arbitration or consumer-protection laws provide otherwise.

15. Contact

If you have questions about these Terms, please contact us through our contact form.

Acknowledgment

By accessing or using the Services, you confirm that you have read, understood, and agree to these Terms and our associated Privacy Policy.

Last updated: 17 July 2025