10,000+ synthetic respondents

Stop guessing.Start predicting.

A synthetic model of your APAC customers, built from real data. Ask it anything. Answer in minutes.

Trusted by listed companies and global institutions.

You do not need to survey a thousand people. You need a model that already knows them.

Traditional research asks people what they will do. We model what they actually do.

How a synthetic panel is different

Real behaviour, not stated intent

Built from census records, purchase signals, and social data.

Simulation, not survey

Ask a question, thousands of digital customers respond in seconds.

An asset that improves

Traditional panels expire. Ours learns from every question.

You are not buying a research report. You are buying a permanent model of your market.

Traditional research

  • Time to answer

    Six to twelve weeks

  • Sample size

    200 to 2,000 respondents

  • Measures

    What people say

  • Cost

    US$30K to US$150K

  • Freshness

    Ages fast

Synthetic panel

  • Time to answer

    Minutes

  • Sample size

    10,000+ synthetic

  • Measures

    What people actually do

  • Cost

    As low as US$0.99 for a Quick Test

  • Freshness

    Learns as the market moves

Stated intent overstates actual behaviour by more than 70%. Modelling directly gets you closer to what your market will do.

A model of your market that sharpens every time you use it.

Built once. Runs on a loop that sharpens with every pass.

01

Predict

The engine simulates how customers respond to a new price or message.

02

Check

Predictions are tested against real signal, from census data to live social.

03

Correct

Where prediction and reality differ, the model adjusts.

04

Compound

Every cycle tightens the fit. Next quarter's model is sharper than today's.

LoopCompound feeds back into Predict. Every pass sharpens the model.

The same loop that powers frontier AI. We point it at your customers.

One engine. Every question about your customers.

Pricing

See how each segment reacts to a price before you set it.

Predicted lift+0%

Product

Test a concept against your real market before you build.

Predicted lift+0%

Messaging

Find the line that lands, segment by segment.

Predicted lift+0%

Market entry

Model a new APAC market before you commit headcount.

Predicted lift+0%

Campaigns

Pre-test creative and targeting against synthetic buyers.

Predicted lift+0%

Retention

Spot who is about to leave, and what would keep them.

Predicted lift+0%

Run it yourself, or build it with us.

Run it yourself

For the analyst or insights lead who wants an answer today.

  • Same-day dashboard querying
  • Reach 10,000+ personas
  • 3 free quick concept tests

Build it with us

For the CMO or enterprise buyer who needs a custom panel or pilot.

  • Custom panel scoped to your market
  • First-party data integration
  • Fixed-fee pilot with a defined question

The old way of knowing your customer is too slow to act on.

01

Too slow

A multi-market study costs US$30K to US$150K and takes six to twelve weeks.

02

Too unreliable

Stated intent overstates actual behaviour by more than 70%.

03

Not built for APAC

Western models miss the local nuance that drives buying here.

But with Preferences AI's model, the numbers flip.

~0%
Lower research spend
Larger sample sizes
Minutes
Not weeks — turnaround

Figures reflect typical Preferences AI engagements versus conventional research. Source: a16z, AI and the Future of Market Research.

What a competitor would have to rebuild.

A young office worker in Causeway Bay behaves like one, not like an average.

APAC signal, not Western guesses

Our social listening layer tunes each panel to local behaviour. Bangkok behaves differently from Manila.

Accuracy at the detail level

We match how traits occur together, not just headline demographics.

A compounding asset

Traditional panels expire. Ours improves as the market moves.

Built to evolve with AI

We adopt the best foundation models as they arrive.

Recognised where it counts.

European Blockchain Convention
Hong Kong Monetary Authority
01

Top 5 at the European Blockchain Convention, the highest-ranked Asian firm.

02

Top 10 at the HKMA IADS Hackathon, mentored by HSBC.

03

Deployed with listed companies and global institutions across Asia-Pacific.