Simple, Transparent Pricing

Scale as your intelligence needs grow. No hidden fees. Cancel any time.

MonthlyAnnually
Non-Tech DIY Service
Starter
Best for Individuals & Small Teams
US$ 99/mo

Get started with preference intelligence. Full dashboard access with essential capabilities.

  • PRU (Human)75
  • SRU (Simulated)500
  • Report Refreshes15 /mo
  • ProjectsUnlimited
  • PlatformFull Dashboard
  • Siloed Storage
  • SupportCommunity
PRU $2.00 each · SRU $0.20 each · Refresh $1.50 each
Best Deal
Growth
Best for Growing Companies
US$ 249/mo

Higher limits, export capabilities, and priority email support for scaling teams.

  • PRU (Human)250
  • SRU (Simulated)2,500
  • Report Refreshes50 /mo
  • ProjectsUnlimited
  • PlatformFull + Export
  • Siloed Storage
  • SupportEmail
PRU $1.00 each · SRU $0.10 each · Refresh $1.00 each
Enterprise-Pro
Best for Mid-Market & Agencies
US$ 999/mo

Advanced synthetic overlays, custom segments, and protected data environments.

  • PRU (Human)1,200
  • SRU (Simulated)10,000
  • Report Refreshes150 /mo
  • ProjectsUnlimited
  • PlatformFull + Synthetic Overlay + Custom Segments
  • Siloed StorageProtected
  • SupportEmail + Chat
PRU $1.00 each · SRU $0.10 each · Refresh $1.00 each
Enterprise-Premium
Best for Large Enterprises
US$ 1,999/mo

Full white-label, API access, and a dedicated Customer Success Manager.

  • PRU (Human)2,400
  • SRU (Simulated)20,000
  • Report Refreshes500 /mo
  • ProjectsUnlimited
  • PlatformFull + White-label + API
  • Siloed StorageProtected
  • SupportDedicated CSM
PRU $1.00 each · SRU $0.10 each · Refresh $0.75 each
What is a PRU (Human)? A PRU (Preferences AI Respondent Unit) represents a single human response collected through our platform. What is an SRU (Simulated Response Unit)? Simulated responses based on engagement with Preferences AI digital twin personas, running what-if scenarios, predictive modelling and cohort analysis without human responses.

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Technical / API

BYOD: Bring Your Own Data

Connect your existing data infrastructure directly to our intelligence layer via REST API, SDK, or webhook streams. Full programmatic control over digital twin creation, querying, and simulation, with sub-100ms inference latency and enterprise-grade security.

REST APIPython & JS SDKsSnowflake / BigQueryWebhooks
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Enterprise

Corporate Customised Solutions

End-to-end bespoke deployments built around your organisation's unique engagement model. Includes white-label dashboards, multi-agent orchestration via OpenClaw, private digital twin marketplace, custom branding, and dedicated SLA-backed support.

White-Label UIOpenClaw AgentsPrivate MarketplaceDedicated CSM
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Full Feature Comparison

FeatureStarterGrowthEnterprise-ProEnterprise-Premium
PRU (Human)752501,2002,400
SRU (Simulated Response Unit)5002,50010,00020,000
Report Refreshes15 /mo50 /mo150 /mo500 /mo
ProjectsUnlimitedUnlimitedUnlimitedUnlimited
PlatformFull DashboardFull + ExportFull + Synthetic Overlay + Custom SegmentsFull + White-label + API
Siloed StorageProtectedProtected
SupportCommunityEmailEmail + ChatDedicated CSM
PRU Top-up$2.00 each$1.00 each$1.00 each$1.00 each
SRU Top-up$0.20 each$0.10 each$0.10 each$0.10 each
Refresh Top-up$1.50 each$1.00 each$1.00 each$0.75 each

Frequently Asked Questions

Start Predicting,
Not Guessing

Try the free plan today or talk to our team to find the right fit for your business.