1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and remember certain information about your visit, such as your preferences and settings.

2. Types of Cookies We Use

Essential cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in or filling in forms.

Analytics & marketing cookies

We use analytics and marketing cookies to understand how visitors use our website, measure campaigns, and improve the experience. In our preference center these are managed together under one toggle. They are only set after you opt in. Data is typically aggregated; we do not use it to identify you personally without separate consent.

Preference cookies

These cookies allow our website to remember choices you make (such as your language preference) and provide enhanced, personalised features.

3. Cookie and Analytics Vendors

When you allow analytics & marketing cookies, we use the following third-party services. Each provider has its own privacy policy.

Google Analytics

Provider: Google LLC

Purpose: Measures page views and site usage (for example, which pages are visited and how users navigate). Implemented via Google's analytics services on our website and dashboard.

More information: Google Privacy Policy · Google Analytics Opt-out Browser Add-on

Amplitude

Provider: Amplitude, Inc.

Purpose: Product analytics — for example, page views, navigation paths, and conversion events (such as sign-up CTAs) — to help us improve Preferences AI across preferencesai.io and dashboard.preferencesai.io.

More information: Amplitude Privacy Policy

We may add other analytics or advertising partners in future. If we do, we will update this policy and, where required, ask for your consent again.

4. Managing Cookies

You can control and manage cookies in several ways:

Cookie preference center: Use the settings icon next to “Cookie Policy” in the site footer, or choose “Manage preferences” on the first-visit banner.
Browser settings: Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites.
Opt-out tools: You can opt out of Google Analytics through the Google Analytics Opt-out Browser Add-on.

On preferencesai.io and dashboard.preferencesai.io, your choices are stored in a shared pai_cookie_consent cookie. Analytics and marketing share one consent flag in that record.

Please note that blocking certain cookies may affect the functionality of our website.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will post the updated policy on this page with a revised date.

6. Contact Us

If you have questions about our use of cookies, please contact us at [email protected] or through our contact form.